Latest MGT501 Solved Quiz

On Fri, Oct 21, 2011 at 4:07 AM, rehan ahmed <rehanghauri.786@gmail.com> wrote:

plzzz send me  solved past papers
mgt501

isl201

On Thu, Nov 25, 2010 at 4:05 PM, ЀVÏ£ JÍÑ <waqass.da1@gmail.com> wrote:

*~ WS ~*
*~ Devil Jin ~*
* Bscs 4th Semester *

---------- Forwarded message ----------
From: mc090402659 Mobeen Aslam <mc090402659@vu.edu.pk>
Date: Thu, Nov 25, 2010 at 12:34 PM
Subject: [vuZs] latest mgt501 solved quiz 25-11-2010
To: vu_askari@googlegroups.com, vuzs@googlegroups.com

Mgt501 marketing managment

Quiz Solved by mobi,Afi and Aati 

 

 

Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. 

Select correct option: 

 

 Material and parts

Consumer products

  Industrial products

 Capital items

 

[11:47:22 AM]

Need becomes ________ when they are directed towards a specific object. 

Select correct option: 

  Actual need

 Want

 Satisfaction

 Demand

[11:48:04 AM]

Which of the following market dominance strategy involves less risk of competitive attacks? 

Select correct option: 

  Challengers

  Leaders

  Followers

  Nichers

 

[11:48:40 AM]

Which of the following is an example of ancillary service? 

Select correct option: 

 

 warranty

 Promotion

 Labeling

 Packaging

 

[11:49:37 AM]

 

Which of the following is NOT a purpose of a marketing plan? 

Select correct option: 

 

 It specifies how resources are to be allocated

 It co-ordinates marketing and production activities

 It assigns responsibilities, tasks and timing

 It assists in management control

 

[11:51:04 AM]

Financial summary of a marketing plan includes all EXCEPT: 

Select correct option: 

 

 Pro-forma income statement

 Month-by-month agenda

 Breakeven analysis

 Assumptions

[11:51:38 AM]

Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? 

Select correct option: 

 

 Introduction

 Growth

 Maturity

 Decline

 

[11:52:20 AM]

Insurance service would BEST be described as which kind of a product? 

Select correct option: 

  Convenience

  Unsought 

  Specialty

  Durable

 

[11:52:52 AM]

Which of the following is used to test the customer preference about the new product design? 

Select correct option: 

 Concept testing

 Conjoint analysis

  Beta testing

  Business Analysis

 

[11:54:19 AM]

Price is the only element in the marketing mix that produces: 

Select correct option: 

 

 Fixed cost

 Expense

 Variable cost

 Revenue

 

[11:56:09 AM]

Which of the following is the period when sales fall off and profits drop? 

Select correct option: 

 

 Introduction

  Growth

  Maturity

  Decline

 

[11:56:22 AM]

firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? 

Select correct option: 

 

 Commercialization

  Concept development

  Beta testing

  Business Analysis

 

[11:57:58 AM]

Which of the following BEST describes the consumer's preference for products that are widely available to them? 

Select correct option: 

 

 Production concept 

 Marketing concept 

 Selling concept 

 Product concept

 

[11:58:21 AM]

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? 

Select correct option: 

  Marketing mix

 Promotion mix

 Offering mix

 Product mix

 

[11:59:10 AM]

In which of the following company introduces new brand names under the same product category? 

Select correct option: 

  Multibrands

  Brand extension

  Line extension

  New brands

 

[12:01:48 PM]

 

Which of the following takes place at retailer's end? 

Select correct option: 

  Promotion

  Placing

  Pricing

  Exchange

 

Which of the following is a controllable factor for marketers? 

Select correct option: 

 

 Competition

 Technology

 Corporate culture

 Economy

 

[12:05:40 PM]

 

Among the various elements, the brand name, belongs to which of the following? 

Select correct option: 

  Core product

  Actual product

  Augmented product

  Specialty product

 

[12:06:15 PM]

In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? 

Select correct option: 

  Product

  Pricing

  Promotion

  Distribution

 

[12:08:04 PM]

Identify which of the following is an aggressive strategy. 

Select correct option: 

 

 Intensification

 Diversification

 Harvesting

 Vertical integration

 

[12:08:44 PM]

Which of the following is a major determinant of demand for the product in the market? 

Select correct option: 

  Planning

  Promotion

  Price

  Place

 

[12:10:11 PM]

A product is showing rapidly rising sales and profits are also high. Identify the product is at: 

Select correct option: 

  Introduction stage

  Growth stage

  Maturity stage

  Decline stage

 

[12:10:43 PM]

which stage of the product life cycle does a product reach its peak sales? 

Select correct option: 

  Introduction

  Growth

  Maturity

  Decline

 

[12:11:37 PM]

The most flexible element of marketing mix which can be changed quickly is: 

Select correct option: 

  Promotion

  Price

  Place

  Product

 

[12:13:14 PM]

Which of the following is used to test the customer preference about the new product design?  

Select correct option:

 

  Concept testing

  Conjoint analysis

  Beta testing

  Business Analysis

 

Which of the following is an example of ancillary service? 

Select correct option: 

 

 warranty

 Promotion

 Labeling

 Packaging

 

Aggressive selling is a characteristic of which of the following concept of marketing? 

Select correct option: 

 

 Production concept 

 Marketing concept

 Selling concept 

 Product concept

 

[12:16:40 PM]

All of the following are the examples of controllable factors EXCEPT: 

Select correct option: 

  Line of business

 Corporate culture

 Overall objectives of organizations

 Competition in the market

 

[12:17:33 PM]

 firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? 

Select correct option: 

  Differentiation strategy

  Cost leadership strategy

  Market dominance strategy

  Market segmentation strategy

 

[12:18:15 PM]

The marketing plan should open with a brief summary of the main goals and recommendations. This is called: 

Select correct option: 

  Business analysis

 Situation analysis

 Executive summary

 Mission statement

 

 

Which of the following can be used to improve the customer's viewpoint about firm's

products and services?

Select correct option:

 

Experiential innovation

 

Customer interface

 

Experiential world of customers

 

Building experiential platform

 

The loyalty marketing focuses on establishing long term relationship between:

Select correct option:

 

Company and retailer

Retailer and customer

Retailer and consumer

Company and customer

 

Financial summary of a marketing plan includes all EXCEPT:

Select correct option:

 

Pro-forma income statement

Month-by-month agenda

Breakeven analysis

Assumptions

 

 

Tight cost control is associated with which of the following strategy?

Select correct option:

 

Market segmentation strategy

 

Market dominance strategy

 

Differentiation strategy

 

Cost leadership strategy

 

 

Which of the following is NOT included in product decisions?

Select correct option:

 

Styling

 

Brand name

 

Warehousing

 

Packaging

 

Which of the following is Not a component of a marketing plan?

Select correct option:

 

Marketing advantages

Environmental analysis

Executive summary

Marketing implementation

 

 

Which of the following is included in task environment?

Select correct option:

 

Economy

 

Technology

 

Media

 

Promotion

--
--
Please visit www.vuzs.net For Current & Old Papers, Quizzes, Assignments and study material.
--
You received this message because you are subscribed to the Google
Groups "vuZs" group.
--
To post a new message on this group, send email to vuZs@googlegroups.com
--
Posting Rule: Please Start your subject line with subject code (like MGT501, MGT402)
--
To unsubscribe from this group, send email to vuZs+unsubscribe@googlegroups.com
--
For more info, visit the main page of vuZs group at http://groups.google.com/group/vuZs
--
To join this group visit http://groups.google.com/group/vuZs/subscribe?hl=en

--
You are member of VU Masters Network
Visit our website for downloading ebooks, software and lectures
Join our Chat Rooms at www.chat.vumasters.com
www.vumasters.com
VU Masters Team