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Thursday, 27 October 2011

Mkt621 GDB 1- Solution

Cornetto (A food brand of Unilever Pakistan) is using digital media to promote its product in Pakistan. Do you think that, just like Cornetto, digital promotion can be an effective tool for local brands of Pakistan to get brand recognition of their products globally? Discuss How?

Hint:
Digital promotion includes Search Engines, Social Networking Websites, Shopping & e-commerce Websites, Forums, Blogs, Corporate Websites and Web Directories, etc.

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