Mgt301 Principles of Marketing Assignment No. 1 solution

Semester "Fall 2011"

"Principles of Marketing (MGT301)"

Assignment No. 01 Marks: 20

"Case Study"

Khurarrianwala (Faisalabad) is well known as an Industrial Hub in Pakistan. Many Textile firms are manufacturing different products and mostly export these products to foreign customers. Merchandisers of each industry send their product's samples to foreign customers for approval of product design, shape, and quality etc. Till 2004, most of the industries had to go to FedEx office Faisalabad to handover their parcels to be delivered to the foreign customers. By analyzing the growing demand in this area, DHL opened its office in Khurarrianwala in 2004. DHL offered the logistic services to all firms for sending their product samples to foreign customers. Textile firms in that area used to hand over their parcels to DHL at their Khurrarianwala office and the daily closing time of sample collection was 05:00 PM. Some of the students of a University located in Faisalabad conducted a research and found that 70% market share in that area was captured by DHL till end of 2005. At the end of 2006, all firms switched over from FedEx to DHL. The major reason of switch over was the distant location of FedEx as it was 40 KM away from the area. Afteranalyzing this situation; FedEx started to collect samples (parcels) from each and every firm in that area and created the competition for DHL. FedEx got the 90% market share in that area at the end of 2009 but DHL had only 10% market share at that time. Customers are more satisfied with FedEx as many merchandisers said that FedEx delivery system is bit fast.

Answer the following questions:

1. How could DHL have got the lost customers back?

2. If DHL had also started collection of samples from every firm then how would FedEx have retained its competitive edge?

The Special Note: How can you avoid zero marks status?

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Schedule

Opening Date and Time  October 22, 2011 At 12:01 A.M. (Mid-Night)

Due Date and Time        October 28, 2011 At 11:59 P.M. (Mid-Night)

SOLUTION:

Here DHL want to increase his business and have to back customer that turn from there (DHL) service . There for DHL have to take affect on his services and have to develop there business . First of all DHL have to chose Marketing Mix (4 P's ) in there organization for globally research (product) (place) (promotion) (price) .

Second Chose Marketing mix strategy for promotion . So types of promotions are:

advertiseing

public relations

sales promotion

personal selling

Direct mail

Internet marketing

After this the DHL have to chose the Push & Pull strategy for there business in locally and internationally.

Pull and push strategy have functions individually local and globally which are as fellow:

Manufaacturer

Whole saller

Retailer

Consumer

At last DHL have to Chose PRODUCT LIFE CYCLE step for there business, there are four step for product life cycle:

Introduction

Growth

Maturity

Decline

Then DHL can increase there percentage services and promotions

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ANOTHER SOLUTION:

ANSWER 1: DHL should also take parcels from firms and fast delevery as compared to FedEx and increase the time from 5 PM to 7or 9 even 12 with cost factor

Answer 2: DHL should more fastset delivery adopt

The Special Note: How can you avoid zero marks status?

ANSWER1= DHL should also take parcels from firms and fast delevery as compared to FedEx and

increase the time from 5 PM to 9 PM even midnite if possible

Answer 2 = FedEx should more attention fast to fastste delivery